Postgraduate Certificate in Email Marketing Behavioral Targeting

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Email Marketing Behavioral Targeting: Master the art of personalized email campaigns. This Postgraduate Certificate equips marketing professionals with advanced skills in data analysis and customer segmentation.

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About this course

Learn to leverage email automation, A/B testing, and predictive analytics to boost engagement and conversions. Designed for experienced marketers, digital strategists, and data analysts seeking to enhance their email marketing expertise. Develop personalized email strategies that drive increased customer lifetime value and ROI. Improve your campaign performance by understanding consumer behavior and preferences. Gain a competitive edge in today's dynamic digital landscape. Enroll today and transform your email marketing approach! Explore the program details now.

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Course details

• Email Marketing Fundamentals and Best Practices
• Data Analytics for Email Marketing
• Behavioral Targeting Strategies and Techniques
• Segmentation and Personalization for Enhanced Engagement
• A/B Testing and Optimization in Email Campaigns
• Email Deliverability and Inbox Placement
• Automation and Workflow in Email Marketing
• Legal and Compliance Aspects of Email Marketing
• Measuring and Reporting on Email Marketing ROI
• Advanced Email Marketing Technologies and Platforms

Career path

Career Role Description
Email Marketing Specialist Develop and execute targeted email campaigns, analyze campaign performance, and optimize email marketing strategies for improved ROI. Strong behavioral targeting skills are essential.
Digital Marketing Manager (Email Focus) Lead and manage a team focused on email marketing, overseeing all aspects from strategy and planning to execution and analysis. Expertise in behavioral targeting and data analysis is crucial.
Email Marketing Analyst Analyze email marketing data to identify trends, improve campaign performance, and provide insights to drive business growth. Deep understanding of behavioral targeting techniques and data visualization is needed.
Marketing Automation Specialist Implement and manage marketing automation systems to personalize email communications and automate marketing processes. Proficiency in behavioral targeting and CRM systems is vital.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
POSTGRADUATE CERTIFICATE IN EMAIL MARKETING BEHAVIORAL TARGETING
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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