Graduate Certificate in E-Commerce PPC Advertising Policies
-- viewing nowE-Commerce PPC Advertising Policies: Master the intricacies of paid advertising in the dynamic world of e-commerce. This Graduate Certificate equips you with expert knowledge of Google Ads, Bing Ads, and social media advertising platforms.
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Course details
• PPC Advertising Platforms (Google Ads, Bing Ads, etc.)
• Keyword Research and Targeting
• Campaign Structuring and Optimization
• Bidding Strategies and Budget Management
• Conversion Tracking and Analytics
• Landing Page Optimization
• A/B Testing and Experimentation
• E-commerce Specific PPC Strategies
• Legal and Ethical Considerations in PPC Advertising
Career path
Career Role | Description |
---|---|
PPC Advertising Specialist (E-commerce) | Manage and optimize paid search campaigns across major platforms like Google Ads and Bing Ads for e-commerce clients. Focus on maximizing ROI and driving online sales. Strong analytical skills required. |
E-commerce Marketing Manager (PPC Focus) | Develop and execute comprehensive digital marketing strategies with a significant emphasis on PPC advertising. Oversee budgets, reporting, and team management. Experience in e-commerce essential. |
Digital Marketing Analyst (PPC & E-commerce) | Analyze PPC campaign performance, identify trends, and provide data-driven recommendations for improvement. Collaborate with marketing teams to optimize e-commerce strategies and maximize conversions. |
Senior PPC Manager (E-commerce & Retail) | Lead and mentor a team of PPC specialists, managing large-scale e-commerce campaigns across multiple platforms. Requires deep expertise in bid management, campaign optimization and advanced analytics. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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