Advanced Certificate in Online Attribution

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Online Attribution is crucial for digital marketing success. This Advanced Certificate equips you with advanced skills in marketing analytics and attribution modeling.

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About this course

Designed for experienced marketers, analysts, and digital strategists, this program delves into multi-touch attribution, data visualization, and ROI measurement. Master advanced techniques to optimize marketing campaigns and digital advertising. Gain the expertise to accurately assess campaign performance and improve return on investment. Elevate your career with a recognized certificate. Explore the program details and enroll today!

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Course details

• Introduction to Online Attribution Modeling
• Multi-Touch Attribution (MTA) Models
• Last-Click Attribution and its Limitations
• Data Sources for Attribution Modeling
• Data Cleaning and Preparation for Attribution
• Algorithmic Attribution Methods
• Marketing Mix Modeling (MMM)
• Attribution Reporting and Visualization
• Case Studies in Online Attribution
• Advanced Topics in Online Attribution (e.g., Cross-Device Attribution)

Career path

Career Role Description
Digital Marketing Analyst (Online Attribution) Analyze marketing campaign data to optimize ROI; mastering online attribution modeling is key.
Data Scientist (Attribution Specialist) Develop advanced attribution models; expertise in statistical modeling and data visualization is essential.
Marketing Manager (Performance & Attribution) Lead marketing teams; leverage online attribution data for strategic decision making. Strong leadership and attribution skills are vital.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
ADVANCED CERTIFICATE IN ONLINE ATTRIBUTION
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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