Certified Specialist Programme in Copywriting for the Web

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Copywriting for the Web: Master the art of persuasive online writing. This Certified Specialist Programme is for aspiring copywriters, marketing professionals, and website owners wanting to boost conversions.

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About this course

Learn SEO copywriting techniques. Develop compelling website content, landing page copy, and engaging social media posts. Gain practical skills in headline writing, call-to-action creation, and A/B testing. Boost your career with a recognised certification. Earn more and attract better clients. Ready to transform your writing and improve your online presence? Explore the programme today!

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Course details

• Understanding Web Copywriting Fundamentals
• Keyword Research and SEO Optimization for Web Copy
• Crafting Compelling Headlines and Calls to Action
• Writing for Different Web Formats (Blogs, Landing Pages, Emails)
• A/B Testing and Conversion Rate Optimization (CRO)
• Understanding User Experience (UX) and its impact on Copy
• Ethical Considerations and Legal Compliance in Web Copywriting
• Content Management Systems (CMS) and Workflow
• Developing a Personal Brand as a Web Copywriter

Career path

Become a Certified Web Copywriting Specialist: UK Job Market Insights

Unlock your potential in the thriving UK digital landscape with our Certified Specialist Programme in Copywriting for the Web. Discover lucrative career opportunities and high demand for skilled web copywriters.

Job Role Description
Web Copywriter Craft engaging website content, boosting SEO and conversions. High demand for excellent writing and digital marketing skills.
SEO Copywriter Optimize website content for search engines, driving organic traffic and improving online visibility. Requires strong SEO knowledge and writing expertise.
Content Marketing Specialist (Copywriting Focus) Develop and execute content strategies, creating compelling narratives for various online platforms to increase brand awareness and engagement. Excellent writing and strategic thinking are essential.
E-commerce Copywriter Write persuasive product descriptions and website copy that drives sales and increases online revenue for e-commerce businesses. Understanding of sales psychology and online marketing is crucial.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFIED SPECIALIST PROGRAMME IN COPYWRITING FOR THE WEB
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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