Teaching English for Writing Marketing Copy
-- viewing nowTeaching English for Writing Marketing Copy equips you to craft compelling marketing materials. This course is perfect for English teachers and aspiring copywriters.
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Course details
• Keyword Research & Integration
• Crafting Compelling Headlines & Subject Lines
• Writing Benefit-Driven Copy, not Feature-Driven Copy
• The Power of Storytelling in Marketing
• Call to Actions (CTAs) and Conversion Optimization
• A/B Testing and Copy Iteration
• Understanding Different Marketing Channels & Their Copy Requirements
• Legal & Ethical Considerations in Marketing Copywriting
• Measuring the Success of Marketing Copy (Analytics)
Career path
Job Title | Description |
---|---|
Marketing Copywriter | Craft compelling marketing copy for various media, including websites, social media, and email marketing campaigns. Develop and implement content marketing strategies. Strong SEO and keyword research skills essential. |
SEO Content Writer | Create high-quality, search-engine optimized content that targets specific keywords and drives organic traffic. Deep understanding of SEO principles and website analytics. |
Content Marketing Manager | Develop and manage content strategies across multiple channels. Oversee a team of writers and editors. Experience in data analysis and reporting on marketing campaign performance. UK Market expertise valued. |
Digital Marketing Specialist | Develop and execute digital marketing campaigns across multiple platforms including PPC, social media, and email marketing. Strong analytical skills required. Experience with UK market regulations preferred. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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