Teaching English for Writing Marketing Copy

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Teaching English for Writing Marketing Copy equips you to craft compelling marketing materials. This course is perfect for English teachers and aspiring copywriters.

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About this course

Learn to teach persuasive writing, advertising, and content marketing. Master SEO writing techniques and social media copywriting. Develop students' skills in brand voice and target audience analysis. Gain practical strategies for lesson planning and assessment. Improve your students' English writing while building marketable skills. Elevate your teaching or launch a successful copywriting career. Explore the course syllabus and enroll today!

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Course details

• Understanding Target Audience & Buyer Personas
• Keyword Research & Integration
• Crafting Compelling Headlines & Subject Lines
• Writing Benefit-Driven Copy, not Feature-Driven Copy
• The Power of Storytelling in Marketing
• Call to Actions (CTAs) and Conversion Optimization
• A/B Testing and Copy Iteration
• Understanding Different Marketing Channels & Their Copy Requirements
• Legal & Ethical Considerations in Marketing Copywriting
• Measuring the Success of Marketing Copy (Analytics)

Career path

Job Title Description
Marketing Copywriter Craft compelling marketing copy for various media, including websites, social media, and email marketing campaigns. Develop and implement content marketing strategies. Strong SEO and keyword research skills essential.
SEO Content Writer Create high-quality, search-engine optimized content that targets specific keywords and drives organic traffic. Deep understanding of SEO principles and website analytics.
Content Marketing Manager Develop and manage content strategies across multiple channels. Oversee a team of writers and editors. Experience in data analysis and reporting on marketing campaign performance. UK Market expertise valued.
Digital Marketing Specialist Develop and execute digital marketing campaigns across multiple platforms including PPC, social media, and email marketing. Strong analytical skills required. Experience with UK market regulations preferred.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
TEACHING ENGLISH FOR WRITING MARKETING COPY
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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