Teaching English for Writing Press Releases

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Press release writing is a crucial skill for effective communication. This course teaches English-speaking professionals and students news writing techniques.

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About this course

Learn to craft compelling media releases that grab attention. Master headline writing, inverted pyramid structure, and AP style. Develop your public relations skills and learn how to target specific audiences. Understand the importance of SEO in press release distribution. Gain practical experience through engaging exercises and real-world examples. Improve your writing and boost your career prospects. Unlock the power of persuasive communication. Enroll today and become a master press release writer!

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Course details

• Understanding the Purpose and Audience of a Press Release
• Identifying Key Information: The 5 Ws and H
• Structuring a Press Release: Inverted Pyramid Style
• Writing a Compelling Headline and Lead
• Crafting Concise and Engaging Body Paragraphs
• Incorporating Quotes Effectively
• Using Appropriate Tone and Style
• Editing and Proofreading for Clarity and Accuracy
• Formatting for Distribution (including boilerplate)
• Understanding and Utilizing Media Distribution Channels

Career path

Career Role Description
Technical Writer (Press Release Specialist) Creates compelling press releases, leveraging strong technical writing skills and understanding of SEO for optimal distribution. High demand in tech & finance.
Public Relations Officer (Press Release Writer) Develops and disseminates engaging press releases to build brand reputation. Requires strong communication and media relations skills. Excellent career progression.
Communications Manager (Press Release Expert) Oversees all press release activities, including strategy, creation, and distribution. Requires leadership and team management skills. High salary potential.
Content Marketing Specialist (Press Release Focus) Develops content marketing strategies incorporating press releases to drive brand awareness and customer engagement. Strong writing and analytics skills needed.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
TEACHING ENGLISH FOR WRITING PRESS RELEASES
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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