Professional Certificate in Google Analytics

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Google Analytics certification empowers you with in-demand skills. This professional certificate teaches data analysis and website tracking.

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About this course

Learn to interpret marketing analytics, understand user behavior, and improve your SEO. Ideal for digital marketers, web analysts, and business professionals. Master Google Analytics 4 (GA4) and Universal Analytics. Gain a competitive edge in today's data-driven world. Boost your career with verifiable credentials. Enroll now and unlock the power of data-driven decision making. Explore the program details and start your journey today!

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Course details

• Google Analytics Interface and Data Views
• Setting up and Configuring Google Analytics 4 (GA4)
• Core Reporting in GA4: Understanding Key Metrics
• Audience Reporting and Segmentation
• Acquisition Reporting: Understanding User Acquisition Channels
• Behavior Reporting: Analyzing User Engagement
• Conversion Reporting and Goal Setting
• Data Studio Integration and Reporting
• Advanced Segmentation and Analysis
• Implementing Enhanced Measurement

Career path

Career Role (Google Analytics Certification) Description
Google Analytics Consultant Develops and implements Google Analytics strategies for UK businesses, providing actionable insights and reporting. High demand for data analysis skills.
Digital Marketing Analyst (Google Analytics) Analyzes website traffic, user behavior, and campaign performance using Google Analytics to optimize marketing ROI. Requires strong Google Analytics and data visualization skills.
Data Analyst - Web Analytics (Google Analytics) Extracts, cleans, and analyzes data from Google Analytics to uncover trends and patterns, informing strategic business decisions. Expertise in Google Analytics is crucial.
E-commerce Analyst (Google Analytics) Focuses on e-commerce data within Google Analytics, optimizing conversion rates and online sales. Knowledge of Google Analytics and e-commerce metrics is essential.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN GOOGLE ANALYTICS
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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