Professional Certificate in Google Analytics
-- viewing nowGoogle Analytics certification empowers you with in-demand skills. This professional certificate teaches data analysis and website tracking.
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Course details
• Setting up and Configuring Google Analytics 4 (GA4)
• Core Reporting in GA4: Understanding Key Metrics
• Audience Reporting and Segmentation
• Acquisition Reporting: Understanding User Acquisition Channels
• Behavior Reporting: Analyzing User Engagement
• Conversion Reporting and Goal Setting
• Data Studio Integration and Reporting
• Advanced Segmentation and Analysis
• Implementing Enhanced Measurement
Career path
Career Role (Google Analytics Certification) | Description |
---|---|
Google Analytics Consultant | Develops and implements Google Analytics strategies for UK businesses, providing actionable insights and reporting. High demand for data analysis skills. |
Digital Marketing Analyst (Google Analytics) | Analyzes website traffic, user behavior, and campaign performance using Google Analytics to optimize marketing ROI. Requires strong Google Analytics and data visualization skills. |
Data Analyst - Web Analytics (Google Analytics) | Extracts, cleans, and analyzes data from Google Analytics to uncover trends and patterns, informing strategic business decisions. Expertise in Google Analytics is crucial. |
E-commerce Analyst (Google Analytics) | Focuses on e-commerce data within Google Analytics, optimizing conversion rates and online sales. Knowledge of Google Analytics and e-commerce metrics is essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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