Certified Specialist Programme in Online Marketing Guidelines
-- viewing nowOnline Marketing certification empowers digital professionals. This program targets marketing managers, digital marketers, and entrepreneurs seeking advanced skills.
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Course details
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing
• Email Marketing
• Content Marketing
• Web Analytics
• Conversion Rate Optimization (CRO)
• Online Advertising Strategy
• Mobile Marketing
Career path
Career Role (Online Marketing Specialist) | Description |
---|---|
SEO Specialist (UK) | Develop and implement search engine optimization strategies to improve organic rankings and drive website traffic. Expertise in keyword research, on-page optimization, and link building is crucial. |
PPC Manager (Digital Marketing) | Manage paid advertising campaigns across various platforms like Google Ads and social media. Responsibilities include budget allocation, campaign optimization, and performance reporting. Experience with data analytics is essential. |
Social Media Marketing Manager | Develop and execute social media marketing strategies to increase brand awareness and engagement. Create engaging content, manage social media channels, and monitor performance metrics. Knowledge of social media analytics is vital. |
Email Marketing Specialist | Develop and implement email marketing campaigns to nurture leads and drive conversions. Create engaging email content, segment audiences, and analyze campaign performance. Expertise in email automation is beneficial. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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