Certified Professional in Pay-per-click (PPC) Advertising

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Certified Professional in Pay-Per-Click (PPC) Advertising is your key to mastering digital marketing. This certification program equips you with expert-level skills in Google Ads, Bing Ads, and other PPC platforms.

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About this course

Learn search engine marketing (SEM) strategies, keyword research, ad copywriting, and campaign optimization. Ideal for marketers, entrepreneurs, and anyone seeking to boost ROI through targeted online advertising. Gain a competitive edge and demonstrate your PPC expertise to potential employers or clients. Increase conversions and drive qualified leads with proven techniques. Elevate your career with this in-demand certification. Explore our comprehensive curriculum today!

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Course details

• PPC Fundamentals and Terminology
• Keyword Research and Targeting
• Search Engine Marketing (SEM) Campaign Structure and Setup
• Search and Display Advertising Platforms (Google Ads, Bing Ads)
• Account Optimization and Management
• Bid Strategies and Budgeting
• Conversion Tracking and Analytics
• A/B Testing and Experimentation
• Reporting and Performance Analysis
• Legal and Ethical Considerations in PPC

Career path

Certified Professional in PPC Advertising: Career Roles & Market Trends (UK) Salary Range (£)
PPC Specialist: Manages paid search campaigns across various platforms, focusing on keyword research, bid management, and performance optimization. Excellent understanding of Google Ads and Bing Ads is essential. 25,000 - 50,000
PPC Account Manager: Oversees multiple client accounts, delivering strategic PPC plans, managing budgets, and reporting on key performance indicators (KPIs). Strong client communication and project management skills are crucial. 35,000 - 70,000
Senior PPC Manager/Lead: Leads a team of PPC specialists, develops and implements advanced PPC strategies, and provides expert guidance on campaign optimization. Deep understanding of data analysis and reporting is required. 50,000 - 100,000+

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFIED PROFESSIONAL IN PAY-PER-CLICK (PPC) ADVERTISING
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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