Certified Professional in Pay-per-click (PPC) Advertising
-- viewing nowCertified Professional in Pay-Per-Click (PPC) Advertising is your key to mastering digital marketing. This certification program equips you with expert-level skills in Google Ads, Bing Ads, and other PPC platforms.
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Course details
• Keyword Research and Targeting
• Search Engine Marketing (SEM) Campaign Structure and Setup
• Search and Display Advertising Platforms (Google Ads, Bing Ads)
• Account Optimization and Management
• Bid Strategies and Budgeting
• Conversion Tracking and Analytics
• A/B Testing and Experimentation
• Reporting and Performance Analysis
• Legal and Ethical Considerations in PPC
Career path
Certified Professional in PPC Advertising: Career Roles & Market Trends (UK) | Salary Range (£) |
---|---|
PPC Specialist: Manages paid search campaigns across various platforms, focusing on keyword research, bid management, and performance optimization. Excellent understanding of Google Ads and Bing Ads is essential. | 25,000 - 50,000 |
PPC Account Manager: Oversees multiple client accounts, delivering strategic PPC plans, managing budgets, and reporting on key performance indicators (KPIs). Strong client communication and project management skills are crucial. | 35,000 - 70,000 |
Senior PPC Manager/Lead: Leads a team of PPC specialists, develops and implements advanced PPC strategies, and provides expert guidance on campaign optimization. Deep understanding of data analysis and reporting is required. | 50,000 - 100,000+ |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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