Professional Certificate in Demand-Side Solutions
-- viewing nowDemand-Side Solutions: Master digital advertising. This Professional Certificate equips marketing professionals and aspiring digital specialists with in-demand skills in programmatic advertising, real-time bidding (RTB), and search engine marketing (SEM).
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Course details
• Programmatic Advertising Fundamentals
• Real-Time Bidding (RTB) Strategies
• Data Management and Targeting
• Campaign Optimization and Measurement
• Advanced Bidding Strategies
• Fraud Detection and Prevention
• Attribution Modeling
• Reporting and Analytics
• Case Studies and Best Practices
Career path
Demand-Side Platform (DSP) Specialist Roles in the UK
Programmatic Advertising Manager
Manage programmatic advertising campaigns across multiple DSPs, optimising performance and achieving ROI targets. Requires strong analytical skills and experience with leading DSP platforms. (Primary Keywords: Programmatic, DSP, Advertising)
Digital Marketing Specialist (Demand-Side)
Execute digital marketing strategies focusing on demand-side solutions, including audience targeting, campaign optimisation, and performance reporting. Experience with Google Ads and other programmatic advertising tools essential. (Primary Keywords: Digital Marketing, Demand-Side, Programmatic)
Data Analyst (Programmatic Advertising)
Analyse large datasets from DSP platforms to identify trends, optimise campaigns, and provide actionable insights for improved performance. Strong SQL and data visualisation skills are necessary. (Primary Keywords: Data Analyst, Programmatic, DSP, Analytics)
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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