Advanced Skill Certificate in Online Marketing Research
-- viewing nowOnline Marketing Research: Master digital insights. This Advanced Skill Certificate equips you with cutting-edge techniques for effective online marketing research.
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Course details
• Search Engine Optimization (SEO) Auditing & Strategy
• Social Media Analytics & Campaign Measurement
• Paid Media Campaign Optimization (PPC, Social)
• A/B Testing and Conversion Rate Optimization (CRO)
• Market Research Methodologies for Digital Channels
• Competitive Analysis & Benchmarking in Online Marketing
• Data Visualization and Reporting for Stakeholders
• Attribution Modeling and Marketing ROI Calculation
Career path
Career Role | Description |
---|---|
Digital Marketing Manager (UK) | Develops and executes comprehensive digital marketing strategies, overseeing SEO, PPC, social media, and email marketing campaigns. High demand for strategic thinking and leadership. |
SEO Specialist (UK) | Focuses on improving organic search rankings through keyword research, on-page optimization, and link building. Strong analytical and technical skills are crucial. |
PPC/SEM Specialist (UK) | Manages paid search advertising campaigns across platforms like Google Ads and Bing Ads. Requires expertise in campaign optimization and budget management. |
Social Media Marketing Manager (UK) | Creates and implements engaging social media strategies to increase brand awareness and drive conversions. Deep understanding of social media platforms and analytics is essential. |
Email Marketing Specialist (UK) | Designs, develops, and implements email marketing campaigns to nurture leads and drive sales. Proficiency in email marketing automation tools is a must. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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