Certified Professional in Digital Marketing for Engineering Leaders
Published on June 20, 2025
About this Podcast
HOST: Welcome to the show, today we have a special guest who's an expert in digital marketing for engineering leaders. Can you tell us a bit about your experience and what led you to teach this course? GUEST: I've spent over 15 years in the tech industry, working closely with engineering teams to develop and implement digital marketing strategies. I saw a need for engineering professionals to better understand marketing, so I created this course. HOST: That's fascinating! Can you share some current industry trends that engineering leaders should be aware of when it comes to digital marketing? GUEST: Absolutely! One trend is the growing importance of data-driven marketing. Engineers are naturally analytical, making them well-suited to leverage data for decision-making. Additionally, video content is on the rise, and LinkedIn has become a crucial platform for B2B marketing. HOST: Those are some valuable insights. Now, what challenges have you encountered or observed in helping engineering professionals learn digital marketing? GUEST: The most common challenge is bridging the gap between technical expertise and marketing. Many engineers struggle to see the relevance of marketing to their work. Our course addresses this by demonstrating the practical application of marketing strategies in an engineering context. HOST: That's a crucial point. As we look to the future, what are your thoughts on the evolution of digital marketing for engineering leaders? GUEST: I believe we'll see an even stronger emphasis on data-driven marketing, personalization, and the integration of AI and machine learning in marketing efforts. Engineering leaders will need to stay up-to-date on these trends and adapt their strategies accordingly. HOST: Indeed, staying current is essential for success. Thank you for sharing your expertise and insights on the Certified Professional in Digital Marketing for Engineering Leaders course. It's been a pleasure having you on the show! GUEST: Thank you for having me. It was great discussing the course and its impact on engineering professionals!
