Certified Specialist Programme in Data Visualization for Marketing Analytics
Published on June 20, 2025
About this Podcast
HOST: Welcome to our podcast, today we're lucky to have Dr. Jane Smith, an expert in data visualization and marketing analytics. She's here to talk about her new course, "Certified Specialist Programme in Data Visualization for Marketing Analytics." Hi Jane, it's great to have you! GUEST: Thanks for having me! I'm excited to be here. HOST: Let's dive right in. Can you tell us about your personal experiences that led you to create this course? GUEST: Absolutely! I've worked with many marketing teams over the years and noticed a growing need for data visualization skills. I wanted to create a course that would empower marketing professionals to better understand and communicate their data. HOST: That's fantastic. And what current industry trends are most relevant to this course? GUEST: One key trend is the increasing importance of data-driven decision making. Companies are recognizing the value of data visualization in marketing, as it helps them to quickly identify trends, optimize campaigns, and ultimately gain a competitive advantage. HOST: I see. Now, what challenges have you faced in this field or while teaching this subject? GUEST: A common challenge is helping students overcome their fear of data and statistics. Many people think they need a strong math background to succeed in data visualization, but that's simply not true. I emphasize the creative aspects of data storytelling to make the learning process more engaging. HOST: That's a great approach. Lastly, what do you think the future holds for data visualization in marketing analytics? GUEST: I believe we'll continue to see a rise in the use of AI and machine learning for automated data visualization. These technologies can help marketers gain deeper insights and make more informed decisions, faster. HOST: Fascinating insights, Dr. Smith! Thanks for joining us today and sharing your knowledge about the "Certified Specialist Programme in Data Visualization for Marketing Analytics." We're confident that this course will help many marketing professionals enhance their skills and succeed in their careers. GUEST: Thank you for having me! It's been a pleasure. HOST: And thank you, listeners, for tuning in. Join us next time for another enlightening conversation with industry experts. Until then, stay curious and keep learning!
